
Brewers explain: The science of using corn syrup in beer
"Corn is a homegrown renewable crop that feeds and fuels my family and yours", he added, before demanding Anheuser-Busch, "Please leave us out of the beer wars".
The National Corn Growers Association did not appreciate Bud Lite's campaign and fired off a tweet. "Our office is right down the road!"
Bud Light really wanted people to know it does not use corn syrup in its beer.
"Anheuser-Busch fully supports corn growers and will continue to invest in the corn industry", a spokesman told the Wall Street Journal. In case you missed it, the commercial is below.
While high fructose corn syrup has been vilified by some as a common contributor diabetes and obesity, the nation's farmers and agricultural industry began responding nearly immediately, upset at the implication that corn is a product to be completely avoided.
Dr. Mike Roussell, who writes a nutritional blog, says HFCS is made up of approximately 45 percent glucose and 55 percent fructose.
So why might rice be a superior ingredient than corn syrup for making beer?
Recent studies have suggested HFCS's high caloric content may play a role in the obesity epidemic, something the beverage industry has pushed back against with research of its own.
"I am not angry, just disappointed", said Brian Duncan, vice president of the Illinois Farm Bureau of the Bud Light ad. "Things that make you go hmmmmm", he tweeted.
Jeff Bezos pulled a $20 million Super Bowl commercial for his space exploration company, Blue Origin, due to his relationship with Lauren Sanchez.
"Corn and rice, most of those are 100-percent fermentable so those are not going to be in your finished product, usually", agreed Desiree Chubb, 3 Daughters' director of quality assurance. "This effort is to provide consumers transparency and elevate the beer category".
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