Go Vegan, And You Could Win Beyoncé Tickets For Life…

Go Vegan, And You Could Win Beyoncé Tickets For Life…

Go Vegan, And You Could Win Beyoncé Tickets For Life…

Jay-Z and Beyonce announced they will give out free tickets to their performances for life - but only to those who pledge to give up their meat-based meals. The victor of the competition will receive free concert tickets to any Beyoncé and/or Jay-Z show for life.

The project is the brainchild of Beyonce's personal trainer, Marco Borges, who published his The Greenprint book in December explaining his plant-based diet and exercise plan.

Fans can submit how many of their meals are plant-based and in return, get the chance to win 30 years worth of tickets.

Those taking up Beyonce's challenge are likely to explore the benefits of plant-based eating and have the potential to join the vegan movement once they learn about the wider impact our choices have on animals. See some of the reactions from social media below.

To enter, all folks have to do is put their name and email on The Greenprint Project's website. "If 100,000 of my friends also ate more plant-based meals, we could cut enough carbon emissions equivalent to powering 1,169,170 homes for a year", one page states. The victor also gets free admission to performances by her husband, Jay-Z.

"What is your Greenprint?" the songstress wrote on Instagram. "Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life". It just wants people to incorporate more plant-based meals into their lives, notice how they feel, and share with the people around them.

Remember all those articles that came out previous year advising us to switch to "flexitarian" diets in order to fight climate change?

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