Amazon to Offer Free Shipping With No Minimum Purchase This Holiday Season

Amazon to Offer Free Shipping With No Minimum Purchase This Holiday Season

Amazon to Offer Free Shipping With No Minimum Purchase This Holiday Season

Walmart said it's adding millions more items to its free two-day shipping program, but kept its $35 minimum.

As part of the Black Friday event, Amazon will offer "Deals of the Day" throughout that will see dramatic price cuts on "must-have electronics, toys and fashion to sports, beauty, home items and more".

Target announced last month it would offer free two-day shipping on all orders from November 1 to December 22.

During the sale, Amazon will be hosting a Home of Black Friday pop up store "that will showcase the very best of Black Friday". The deal lasts until Amazon can no longer promise items in time for Christmas with free delivery, which typically takes five to eight business days.

The e-commerce giant is offering free shipping to all customers this holiday, starting November 5. Amazon responded on Monday by dropping the $25 minimum order size to qualify for the retailer's free shipping perk.

Amazon also points out the extra advantages Prime subscribers get, including free Same-Day delivery on over three million products, as well as "in as little as an hour" deliveries and one hour grocery delivery or pickups in 60 cities. The company is temporarily offering free shipping to all customers-Prime or no-on all purchases, reports USA Today.

Don't all your friends with Amazon Prime seem so. well, smug? Free two-day shipping has always been the core benefit of the Amazon Prime program, which costs $119/year. Before, the purchase threshold was $25. Sales were $43.7 billion in the year-earlier period.

Amazon is hoping increase sales after the company's revenue projection for the rest of the year fell below some estimates.

This year the retail firm is introducing a new "AR View" feature that will allow customers to view products in more detail before they purchase them.

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