Colin Kaepernick Speaks Out in Nike’s New "Dream Crazy" Ad

Colin Kaepernick Speaks Out in Nike’s New

Colin Kaepernick Speaks Out in Nike’s New "Dream Crazy" Ad

Nike unveiled a new "Just Do It" marketing campaign for their 30th anniversary which features Colin Kaepernick with the caption: "Believe in something even if it means sacrificing everything".

The two-minute spot, titled "Dream Crazy" depicts an inspirational montage of athletes overcoming adversity to chase their dreams that is sequenced with a narraration by Kaepernick.

"So don't ask if your dreams are insane, ask if your dreams are insane enough", the Kaepernick says. He is also seen juxtaposed against an image of the American flag in the ad, while reiterating the now controversial statement, "Believe in something. Even if it means sacrificing everything", has incensed the kind of people who tend to think real "sacrifice" is made by other poor sods - United States troops for example - while they settle down for Monday Night Football with beer and nachos.

Serena Williams, LeBron James, Shaquem Griffin and other athletes appear in the commercial, which encourages people to chase their dreams, no matter how insane they may seem. "Ask if they're insane enough". "Far behind sports, when you look at the protests and the people cutting Nike logo or burning Nike apparel or shoes, you have to remember, look at the all the attention that the company is getting", Charlotte Business Journal sports and business writer Erik Spanberg said.

"It attaches the virtue of a dude - and make no mistake, Kaepernick is a virtuous and important dude, even if he is taking a check [sic] from Nike - to their product, which was previously associated with sweatshop labour in the eyes of the woke [socially aware] consumer". But the Kaepernick ad struck a nerve, timed just before the National Football League season kicks off on Thursday. Others praised Nike for its gutsy ad campaign.

As the figures above reveal, Nike customers are 10 percentage points more likely than the general public to appreciate it when companies have a moral message (78% to 68%).

The poll found that 37 percent of respondents said they had become less interested in the National Football League in the last five years.

Amin continued, "This is a huge positive move for a global brand, a Fortune 500 brand, to take a stand on a hot topic like this".

"My guess is that the audience that is reacting so badly to this aren't buying a lot of Nikes anyway", he said. Pepsi ended up pulling a commercial that showed Kendall Jenner giving a Pepsi to a police officer; some said the ad trivialized the "Black Lives Matter" protests.

"He could have free speech on his own time, but, once he takes the field, there are certain standards that you need to abide by and he failed to do that", Brammer said. I think it's dope. "But I think it's a bad message that they're sending and the objective of them doing it, maybe there's a reason for them doing it but I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent". "I just wish they wouldn't do it during the anthem".

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