AMC taking on MoviePass with new movie ticket program

AMC taking on MoviePass with new movie ticket program

AMC taking on MoviePass with new movie ticket program

Rival MoviePass charges $9.95 a month but AMC's version allows viewers to use it on IMAX and 3-D showings.

AMC's service (launching June 26) may be double what MoviePass is, but you get more perks like being able to see IMAX and Real 3D movies, and see the same movie multiple times.

Although there is no carryover from week to week, AMC notes that all three movies can be seen on the same day (with a two-hour buffer between each show time) and that members can see individual movies they have previous seen.

AMC Theatres chief executive Adam Aron pointedly said in a statement that AMC's program is at a "sustainable price". AMC Stubs A-List subscribers will receive free upgrades on popcorn and soda, free refills on large popcorn, a free popcorn and soda on their birthdays, express service at the box office and concession stand, no online ticketing fees and an automatic enrollment into AMC's rewards program. AMC called MoviePass "a small fringe player" and said the pricing model "is not in the best interest of moviegoers, movie theatres and movie studios", according to Variety.

In January, MoviePass flexed its muscles back against AMC, closing down its access to 10 popular AMC theaters - including one in Santa Clara.

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An AMC representative told The Verge that the company's new service was not intended as a direct challenge to MoviePass.

That "sustainable price" bit is no doubt a dig at MoviePass.

MoviePass has caught wind of AMC's A-List program, which they caustically tweeted about earlier Wednesday morning. Their service has gone as low as $6.95 a month, which is less than the cost of a single movie ticket in most cases. MoviePass pays for full-priced tickets and sells them at a discounted rate in order to capitalize on user data.

AMC Theatres shares rose almost 2.5% on the announcement. In April, the company's majority owner, Helios and Matheson Analytics, acknowledged in a regulatory filing that there were doubts about MoviePass' ability to stay in business. However, the company disclosed in May that it was losing more than $21 million per month. "Thanks for making us look good AMC!"

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